CableFAX | June 28, 2019

Vast Broadband is switching up the way it offers video, partnering with Evolution Digital to launch an app-based IP solution to its customer base. Vast will utilize Evolution Digital’s eVUE-TV IP content delivery platform and the eMERGE user interface to offer the complete product to more than 57K residential and business customers in the US by year-end. In a statement, Vast CEO Jim Gleason called Evolution “our trusted IPTV partner.”

And Evolution Digital evp, sales and marketing Marc Cohen told CFX that Vast was in many ways the perfect match. “They have the type of footprint that puts them in a position where they need to have a very competitive product, and the video marketplace is only becoming more and more competitive,” he said. For customers transitioning away from traditional video, Cohen believes one of eMERGE’s biggest benefits is the ease in which users can transition from the interactive guide to the primary user interface and other areas without having to switch TV inputs.

The full eVUE-TV IP video deployment will give customers access to more than 300 linear channels, VOD, network DVR and PPV. Customers will be able to access the video offering through Evolution’s managed device eSTREAM 4K, powered by Android TV, but that won’t be the only way to gain access. They’ll also be able to utilize their own third-party devices, including those from RokuApple TViOS and Android. More devices will be made compatible post-launch.

The announcement comes as the “future of video” conversation rages on, with more operators looking towards IPTV as an option that frees up more resources to focus on broadband and connectivity services while taking advantage of technical advancements in the network. “The time to utilize the investments that have been made in the DOCSIS networks over time to deliver a video service that is going to take the user interface to that next level is very important,” Cohen said, noting the ability to take set-top-related expenses off of the balance sheet: “It starts to make a lot more financial sense for the operator with all of the advantages that it provides to them on top of a much better user experience,” Cohen said. Evolution told us that more Tier 2 operators could announce eVUE-TV deployments within the next two months.

Read the full feature and interview with EVP Sales and Marketing, Marc Cohen, here.