Our informative white papers, case studies and other resources address challenges facing the pay-TV industry today, and how operators can not only compete, but also outperform other video competition including OTT and other streaming services.
Cable operators can capitalize on the increasing popularity of on-demand and appointment viewing by adding Video on Demand services to their video offerings. Best of all, offering IP VOD can bolster video revenue through increased buy rates, dynamic ad insertion and improved subscriber retention.
Traditional pay-TV subscribers are turning to OTT services, vMVPD streaming services, and app-based devises to view their favorite video content. Cable operators can shift towards an app-based television model to keep up with this trend.
With the proliferation of virtual MVPD services of the likes of Sling TV, DirecTV Now, Hulu and Layer 3, cable operators are under siege to innovate by migrating to IP video distribution to enable long-term viability and provide growth opportunities.
Cable operators nationwide are scrambling to keep up with emerging competition from streaming services including OTT applications and virtual MVPDs. With this constant pressure comes the need for transitioning to IP (Internet Protocol) distribution.
With the meteoric rise of cable Video on Demand platforms, as well as HD streaming services from OTT providers, like Netflix, many consumers have moved away from linear TV watching and toward time-shifted viewing.
Cable operators have been transitioning between technologies for years, moving from analog to digital channels and, more recently, from network infrastructures built for transmission via QAM to newer ones optimized for the more versatile IP suite.
OTT TV services are a serious competitive threat to cable TV’s fundamental value to subscribers. But there is a cost-effective way to entice viewers to stay with cable—by bringing OTT services into the industry’s “walled garden.”
The cable industry has long raked in profits from video offerings traveling across legacy distribution systems. Such offerings leverage reliable, established technologies alongside healthy financial margins.
Cash Hagen, chief technology officer at WOW!, discusses how WOW! uses Evolution Digital’s IP video solutions to cost-effectively combat the rise of OTT services.